Assess The Plan Framework To Solve Makeshift Marketing

Assess The Plan Framework To Solve Makeshift Marketing It’s good enough. Usually, â€Å"good enough† isn’t enough to solve problems for employees and customers.   Today’s guest is Brianne Hoffman, senior marketing and communications manager at Wanzek Construction. She offers advice on how to avoid makeshift marketing to improve productivity.   Some of the highlights of the show include:   Internal and External Marketing and Communications: Create strategies that grab and engage target audience   Wanzek Construction: Builds and maintains industrial wind turbines, solar farms Plan Persona and Associate with Audience: Long-term projects decrease need for brand new business and customers #1 Priority: Safety is cornerstone of Wanzek Construction’s people and property Core Values and Work Culture: Big, happy family 7 Internal Beliefs: Protect, Trust, Talent, Information, Integrity, Communication, and Profit Fist Bump App: Callouts to coworkers for a job well done   Content Pillars: Document marketing and communication goals and game plan   Plan in advance to help anticipate and alleviate fire drills and pop-up projects Weekly Summary: Reinforce and reflect on list of accomplishments Pressure to do more, with less: Identify inefficiencies to shift responsibilities, and find tools that get things done faster   Wanzek Way: Be the best and deliver excellence Back to the Drawing Board: What do you think we should do?   Marketing and Communication Metrics: Track popular posts, recruitment campaigns, followers, and more Links:   Brianne Hoffman on LinkedIn Wanzek Construction Xcel Energy ENGIE The Marketing Management + Strategy Statistics You Need to Know in 2019 New Marketing Suite Who do you want on the podcast? What do you want to talk about? Send suggestions for guests and topics. If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Brianne Hoffman: â€Å"When we are marketing ourselves to the outside worldwe’re maintaining our brand.† â€Å"We’re always looking to get them home safely every day.† â€Å"Feel of Family: The culture is important here, just as much as our product and what we produce.† â€Å"More resources doesn’t always equal more productivity. Additional headcount isn’t always the answer.†