Customer Relationship Management (CRM) in the Hotel Industry Case Study

Customer Relationship Management (CRM) in the Hotel Industry - Case Study Example This paper illustrates that the customer relationship management process also tracks customer behaviors so that you can clearly identify and act on customer motivation that is unique to your client base†. To nurture the stability of a hotel in today’s global market, managers need to respond effectively to the changes in CRM that have taken place in the last couple of decades in order to remain connected with the customers. As Roberts states, â€Å"in the 1990's companies began to improve on Customer Relationship Management by making it more of a two-way street†. Let us discuss how hotel industry has taken a shift since the 1990s until now both in terms of consumers and marketplace. Hotel industry all over the world has taken a major shift since the 1990s. If we talk about the changes with respect to consumers, we can say that hotel industry has changes changed significantly. For example, earlier managers of the hotels used to prepare a limited range of food items that could satisfy the needs of local people. However, after the 1990s the trend of immigration started finding a strong place all over the world, which resulted in grouping different cultures together. This change forced managers of hotels to prepare a wide range of food items to satisfy the needs of people belonging to different cultures. Another change that has taken place is regarding communication with the customers. Earlier, managers hardly used to focus on maintaining a communication link with the customers. They only focused on providing some limited services to the customers. However, from the last couple of decades managers have started focusing on developing long-term relations with the customers. Therefore, they have started reaching the customers through different channels to establish a strong customer/hotel relationship. Changes With Respect To Marketplace Before 1990s, hotel industry was not so big and evolving as it is today. For example, at that time the idea of opening franchises in other countries was not very gripping and trendy. Managers of hotels used to focus their attention towards the consumers living in any particular area or location. They used to prepare the food of the choice of the consumers of some particular locations. Moreover, they used to market new food items and meals in some particular locations. After 1990s, the idea of opening international branches started to find a solid grip making managers of many hotels think towards going global. This idea also brought up many other changes in the hotel industry. For example, managers of hotels have started marketing their products and services to international consumers in order to attract them. â€Å"The 90s truly saw CRM technology and software evolve out of simple database marketing† (Koble n.d.). Answer B: Let us now discuss the ways the above-mentioned changes in the hotel industry with respect to consumers and marketplace would have influenced Summer Palace’s CRM strategy and practices. Meeting the Needs of Diverse Customer Base First major change in the hotel industry is the culturally diverse customer base. As Summer Palace hotels are currently operating in more than 50 countries around the world, its management authorities has implemented such CRM strategy, which meets the needs of all types of customers. The reason behind this strategy is to satisfy the

Parent's of Sex Offenders Essay Example | Topics and Well Written Essays - 1500 words

Parent's of Sex Offenders - Essay Example Or, even if it’s known, the parent of an offender could be in denial and attest to the innocence of his child based on offender’s denial. On the same note, parents of the offender might be in disbelief, aghast or maybe in an extreme incredulity or wonder what have gotten into the psyche of their child that prompted him to do sexual offense to another. The incident will generate quick personal evaluation how they’ve been parenting to their children. Offender’s parents will likewise be subjected to trauma and psychological disturbance as impacts of their child’s abuses has consequential effect to them, too. Larger than this, the parents must importantly address the following questions to their very selves. Is the kind of behavior you expected from your child at that age? Is the incident true or not? If true, how long has he been exhibiting this behavior? Why this behavior occurred? What are the factors that motivated him to harass or employ lewd desig ns against the innocent? If the accusation hurled against alleged abuser is true, under Juvenile Sex Law, it’s likely that the accused will be held under judicial action or if it’s a minor with mental disorder committing it, offender will likely be put under rehabilitation institution. If they cannot cope with the problem, parents may seek the professional support from the Association for the Treatment of Sexual Abusers—a global organization devoted on multi-disciplinary support system working to prevent sexual abuses (ATSA, 2012). The institution offer services on extensive research, education, and empirical-based learning process using practical experiences, advocacy on public policy and community-based intervention strategies that will pave for effective holistic evaluation, medication or treatment, and about managing individuals who have sadly caused sexual abuses or posed sexual risks or vulnerabilities to others (ATSA, 2012; Ethical Treatment for All Youth s, 2012). ATSA (2012) contended that they could support person, family and association that are committed to â€Å"community safety, reduction of sexual recidivism, protection of sexual offenders, and safe-keeping vulnerable populations (p. 1).† They assured parents to provide intelligible and emotional support that could transform the very lives of people who’ve been intricately involved in the commission of sexual violence and could be directed to change their behavior to facilitate the prevention of sexual abuse (ATSA, 2012, p.1). Other than ATSA, the National Center for Reason and Justice (NCRJ, 2012) and the National Alliance on Mental Illness (2012) also help assist families in developing child-protective laws by educating stakeholders of child rights, responsible judicial system and promote laws, investigation and treatment to those who’ve been accused of sexual crimes. If legal measures aren’t enough to discipline a child, maybe institution that c an help subject a child to psychological and emotional healing can assist in normalizing and understanding an offender’s state. No, it’s not too late. Parents of offenders should recognize and study their children’s behavior as they grow into adolescence. They should be assisted to have a healthy adult sexual lifestyle since they are constantly challenged by numerous factors and pressures while at their respective developmental stages as persons (Hart-Kerkhoffs,

Proposal for Lighting Festival Case Study Example | Topics and Well Written Essays - 2500 words

Proposal for Lighting Festival - Case Study Example You may handover the product and get a replacement free of cost from the store where you have made the purchase. If you are not in a position to revisit the store, kindly arrange to send an email to the undersigned who will take immediate action to collect the product from you replacing it with a new one at our cost. Even though we are sure that what has been reported might be a stray incident, we simply do not want to undertake any risks on the health of the infants, as we value the interests of our customers more than our economic values. We deeply regret the inconvenience caused to you in this respect. It is with deep concern that the management brings to your notice that there has been a serious customer complaint on the product 'infant car seat'. The customer has complained that she has found fragments of glass in the upholstery of the seat which is a serious issue as it may cause dangerous bodily harm to the infant being carried in the seat. Such complaints not only bring monetary loss to the company due to lower sales on account of bad reputation and law suits for huge monetary compensation but also tarnish the image of the company built in the market over the last six years. The management wishes the employees to understand the seriousness of the issue and take all the extra precaution necessary to avoid such mistakes in the future. If any worker is found to be directly or indirectly responsible for the occurrence of such incidents or for non-detection of such complaints he/she will be reprimanded and punished as this is considered as a serious issue that may affect the future business of the company and your future also in the process. We advise each one of the employees in the manufacturing department to be more vigilant in adopting the safety procedures which are already in place for checking the product thoroughly in the assembly for any alien materials. Perhaps some of the employees do not understand the procedure due to language problems. The management though it to better to train all the employees to be proficient in English language so that the safety procedures can be followed effectively. Arrangements are under way for imparting the necessary training. Further safety procedures to be more effective in this direction are being instituted for follow up by workers. The management once again reiterates the seriousness of the issue and warns all the employees to be more cautious and vigilant. Email Dear Mr. Dolan Further to your note on the issue of the customer complaint on the product 'infant car seat' I have made a thorough investigation in to the issue. I have made sure that nothing has gone wrong in our manufacturing location. There is a possibility that this thing might have happened in the store or at the customer's home. But I did not want to do a post mortem of

The Existence Of Computerized Databases Essay Example for Free

The Existence Of Computerized Databases Essay When should patient be advised of the existence of computerized databases containing medical information about the patient? On AMA the patient and physician should be advised about the existence of computerized data both before and information is store http://patient.ezinemark.com/data-collection-in-a-computer-7d2eae229a7f.html website below Data collection in a computer Computerized database collection is commonly known as collection of large amount of data in a computer. The information collected can be organized to enable expansion, updating and retrieving for different uses. The collection of this information is organized in such a way that it can be retrieved in pieces form the organized automated system. In the medical field, the information collected concerning patients, process of treatment and other medical activities that are happening in a given medical facility. 1. Should corrections be dated and time-stamped? Collections are any amendments done on any filed record. In any medical activity, the alteration of any filed procedure may cause severe consequences, therefore, any collection made should be dated and time stamped. This will help in understanding the procedure that was initially followed and the preferred procedure which in turn will even show the time and the date the amendments were done. The dating and stamping time is therefore required incase of any collections. 2. When should the patient be advised of the existence of computerized databases containing medical information about the patient? The patient should be informed of the existence of a computerized database containing their information as soon as possible.his will help the patient in making decision as to whether his information should be disclosed or should remain anonymous. Informing the patient of existence of computerized database will help in safe guarding the patient’s right to privacy and confidentiality. Informing the patients about the existence of the system will avoid any conflict of interest between the patients and the medical practitioners in future. 3. When should the patient be notified of purging of archaic or inaccurate information? Purging[-0] is referred to as clearing of any unwanted information. When such information is noticed in the database, the patient and the medical practitioners should be notified before any action is taken. After their notification, the information should be replaced with accurate information and again they should be notified of the action taken. This will helps in safe guard the right of information in regard to their medical process. 4. When should the computerized medical database be online to the computer terminal? Online information is the information that can accessed through internet regardless of location and the necessity of information to the reader. The patient’s information should only be available online with the consent of the patient and full information has been fully credited by the patient and the concerned physicians. The information should be clear and should not violate any right. This will help in conveying any intended information to any interested party. (Jaeho Barley 2003) 5. When the computer service bureau destroys or erases records, should the erasure be verified by the bureau to the physician? Should the computer service bureau erase any stored record, the information deleted should be verified by the bureau to the physician. The patient and the physician have the right to know any little alteration on any record. This will help in knowing what information has been erased and what significance it has as far as patient’s medical process is concerned. Verification of the erased data will help in fixing or replacing the data with appropriate information. 6. Should individuals and organizations with access to the databases be identified to the patient? The patient has all the rights to know who have an access to his/her information and why. This will for the respect of the patient’s right to privacy and confidentiality. The patient has the right to restrict or allow his/her information disclosed to the third party or a court order may all ow or restrict if the patient is not in a position to act. The respect of personal information should be practiced and thus only the involved party has the authority over the information. 7. Does the AMA ethics opinion mention encryption as a technique for security? The computerized data systems have a compromising information security. The AMA opinion is that â€Å"there should be controlled access to the computerized database via security procedures such as encoding, passwords, and other user identification including scan able badges†. Confidentiality agreements should be made with other health-care professionals whom the office networks with. Encryption is recommended if the network entails public channels of communication such as radio waves, telephone wires, and microwaves. This will increase the chances of information confidentiality. (Jerome, 2001), 8. What does the ethics opinion say about disclosure by recipients of authorized data to third parties? According to the ethics opinion, disclosure of confidential medical information from the data base should be limited to the particular purpose for which the information is demanded. Nevertheless, authorized release of medical information to them does not warrant their further disclosure of the data to other individuals or organizations, or consequent use of the data for other reasons. Any person or organization found guilt of this offence; it may be obscured from accessing any further information and could be charged in court for violation of patient’s right to privacy. Reference: Jaeho, L. Barley, M. (2003),Intelligent Agents and Multi-agent Systems: 6th Pacific Rim International Workshop on Multi-Agents, PRIMA, Seoul, Korea, Jerome, C. (2001), Electronic Medical Records: A Guide for Clinicians and Administrators. American College of PhysiciansAmerican Society of Internal Medicine. ACP Press, [-0] http://ezinemark.com/goto.php?url=http://www.uktopessays.com

America the Racist Tyrant Essay -- essays research papers

America the Racist Tyrant In "The Declaration of Independence," Thomas Jefferson shows the King of Great Britain acting as a tyrant to the colonies, and Jefferson declared America to be free from Britain. In the "Letter from Birmingham Jail," Martin Luther King Jr. writes to a clergyman logically analyzing criticisms while communicating to the public his arguments. Jefferson fought for freedom and right for America. King also fought for better civil rights for his black people. They both fought for their people, King however fought peacefully with white people, who in return were cruel. This comparing Jefferson's and King's fought for freedom, different skin color demonstrates racism causing unfairness to this day still exists because the fight for justice and rights still exist which calls for a social contract. Every single human being has a right to life, civil rights, and freedom. This is a right that Americans base their government on. Jefferson states that "all men are created equal" and man should naturally stand for every single person, no matter what color or sex they are. (53) Equality in all men however is untrue. Different race, religion or gender often causes conflicts between people. Conflicts results in discrimination against groups. This can be shown through King's fight for black's civil rights. Americans already have freedom and rights, however, the black people are still being looked down. For King and his people, they were treated without respect. The black people "have waited for more than 340 years for our constitutional and God-given rights."(217) The black people have waited silently while everyone else received their God-given rights. They are rights that everyone should possess; however, the black Americans did not because of their color. People are often judged according to the color of their skin. This judging of another person is often negative and is known as racism. America is known as the melting pot with all kinds of race living there. It is clear that no matter how big a melting pot, it can not contain all race mixed together. As a black man, King witnessed and experienced racism during the segregation period. People were "haunted by day and haunted by night by the fact that you are a Negro" shows that black people were being discriminated.(218) This judging and disrespe... ...or poor, strong or weak in rights to have freedom and justice. Just as Jefferson "has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former systems of Government" (54). The colonies have also found equality between them and Britain by becoming an independent government. As King puts it "oppressed people cannot remain oppressed forever" (222) people are forever fighting and yearning for freedom from justice. In conclusion, Jefferson demonstrates that by declaring independence, thirteen colonies have given themselves their rightful freedom. However, these freedoms were given mainly to the white. The black, like King, fights nonviolently hard to change the society and government slowly to receive the same justice and freedoms as the whites. When comparing the people in Jefferson's time and the people in King's time, it is surprising to see that they are both fighting for similar rights on the same grounds, yet King is fighting for it later when America already have the rights. This concludes that racism indeed plays an important role in our past and present as we try to be free from other judges.

The Yanoman :: essays research papers

The Yanoman This ethnography is about the Yanomam. Most people will think of these people as 'primitive'. But we do not consider the fact that these people look at us and call us 'primitive' and 'subhuman'. This is why it is important to judge these people with an unbiased mind. The Yanomam are Indians that live widely scattered in southern Venezuela and northern Brazil. They usually live in villages of 75 to 80 people. But there are villages in which there are as little as 40 people or as many as 250 people in a single village. The Yanomam live by a combination of horticulture and foraging. Each household in the village clears their own land and cultivates it themselves. Chiefs, who have to produce more food to meet their obligation to provide hospitality, commonly receives help from others. A village can produce all of its needs from only three hours worth of work per person. One characteristic of the Yanomam is that they are accustomed to violence. Violence is a part of their lives because of their values and culture. Because of this, the Yanomam live in a constant state of warfare. Warfare appears as a main interest supported by a set of beliefs urging strong villages to take advantage of the weaker ones. A regular series of degrees of violence has been institutionalized. It ranges from chest pounding to side slapping. Both are likely to cause injury or death. The Yanomam do not utilize much technology except in their weapons. The main weapon produced by the Yanomam are arrows. They make arrows that are six feet long. These arrows are very accurate. Arrows not only serve as weapons but as valuable possessions that are commonly exchanged as gifts among the Yanomam.   Ã‚  Ã‚  Ã‚  Ã‚  Villages that are nearby may sometimes ally. One reason in which the ally is so that they can team up against another larger village. In order to demonstrate their friendship towards each other, the two villages trade and feast.   Ã‚  Ã‚  Ã‚  Ã‚  The men drug themselves on a daily basis with a substance called 'ebene'. It causes for the eyes to become watery. Another effect of this drug is and excessive production of mucous. The recipient allows for the mucous to drip freely from each nostril. It is believed among these people that the usage of this drug will have an effect in which bad spirits are relieved of.   Ã‚  Ã‚  Ã‚  Ã‚  The dead are highly respected in this culture. Once a person dies, it is forbidden to mention the name of the person ever again. It is considered an offense to mention the name of a family member that has passed away.

Violence in Television Creates Aggression in Children

We all love action packed, horrifying, fighting type of movies like Drive, The Dark Knight, Kindergarten Cop, Star Wars or Who Framed Roger Rabbit. These movies don’t seem very harmful to us and may seem more funny then violent, but how children perceive these films is very different from how an adult may perceive it. How do children view these movies? And how do they absorb the information in front of them?. Violence in the media creates aggression in everyone but it has a major impact on children. Parenting and environmental factors also have in effect.Society and media has made us believe that violence is acceptable in films but when it happens in real life, many don’t seem accepting. People don’t seem to realize in order to suppress violence in life you have to begin with not displaying violence as if it was socially acceptable. Many factors play into childhood aggression; family, environment or mass media. Many parents sit their children in front of a televi sion for hours just to keep them occupied, but they are not aware of the damage they are doing to their kids.Movies like Who Framed Roger Rabbit may seem like a harmless movie to us but it portrays violence with guns, arguing and even distorted information of how to handle stressful situations. Movies or cartoons like this, show children you have to resort to violence to resolve certain situations. Other cartoons like Bugs Bunny, who cross dress and flirt to bring his hunter into a trap, are highly inappropriate. Young children are very manipulative and tend to reenact or repeat things they see or hear.It may be adorable when your kid is kicking and fighting around like Batman but in their mind they see fighting and aggression as a resolution. As they get older aggression and violence seems like a normal part of life and acceptable. They become desensitized with the more violence they are exposed to and usually want to watch something with more action and violence, hence become more and more absorbed in to aggression. (Huesmann & Miller,1994;) This aggression seems to stand out more on which family class they stand in.Children in lower class families tend to watch more TV, and have lower IQ’s because they are not interacting with others, reading, or using any kind of thought process. Many factors play into why children of lower class families watch more television (Huesmann, 1998). In these days many families find themselves working and not spending as much time at home, leaving the child to watch a lot of television, and if they are not around, there’s no assuring what the child is watching. Lower class families tend to be more stressed and that sometimes reflects on the children; creating anxiety and aggression (Tremblay,2000).Not having money to enjoy other activities, also causes more children to be inactive, and living in dangerous neighborhoods cause them to stay inside more. Television is America’s favorite pass time and people beli eve watching television is a good way to pass time or bond with each other but it does the opposite. There is no interaction with family members or peers and most adults don’t want to sit around watching kid shows, so children watch what their parents want to watch and usually it is inappropriate.Telling your child to cover their eyes or ears during a scene really doesn’t improve much. Some families neglect their children, give them harsh punishments or sometimes don’t discipline them at all and that also plays a role. Many studies have shown, the more a child is exposed to violence, the more often a child will respond with aggression or violence (Andison, F. S. 1977). Andison from the American Psychological Association, also discovered continue exposure to violence can lead to antisocialism, violence, drugs and criminality.Aggressive children prefer violence on television, prefer violent character and see it as part of life more than less aggressive children. S ome children won’t show signs of aggression until they are older. Consistently watching violent or inappropriate programs can affect anybody at any age or gender. Extensive researched from the American Psychological Association, also revealed aggressive behavior is more in males who tend to watch more television ( Huesmann, L. R. , Eron, L. D. , Berkowitz, L. , & Chaffee, S. (1991). Males are also raised more aggressively.Many parents believe they have to be hard on boys to make them tougher, but in actuality that can damage a child or create anger or hatred. Many children who grow up with constant aggression or violence usually don’t turn out to be the American dream person. Creators seem to forget their audience is young children and they side track to create more ratings instead of keeping it appropriate for children of a certain age. Not every person would agree violent television or inappropriate programs are the causes of aggression in children.Taking into consid eration how the child was raised, and the environment they grow up in, can have a large effect on many children. Not all television is bad, but the problem these days is that parents don’t monitor what their children watch. There are many reasons television can be a good thing for a child. If parents gave healthy viewing habits, less viewing time and watched what was on the screen for their kids, television can be very educational. Learning shows like blues clues give children thinking practice by causing them to solve riddles and find clues.Channels like the discovery channel can help children discover about the world around them and in turn learning and using thought. Television has been a revolutionary change for the last few generations. It has changed our way of life for the better and for the worse. I personally believe that before television families were closer, and violence wasn’t as popular on shows, and people were healthier, because there were more activiti es to enjoy, then just sitting at home doing nothing. These days the violence and uneducated shows on television has sadly affected even our younger viewer.Children don’t need to know about depression, hell or anger like the cartoon, Billy and Mandy display. Cartoons like this show children, it’s acceptable to be furious and angry and act aggressively to your siblings. If parents really began to care about their children, they would monitor and lower their television time. No child should have to sit 5 hours or longer in front of a television with no supervision, when they could be interacting and learning with family and peers. Violence in television also has to be decreased in adult watching as well. It has become such a large part in our society.Children shouldn’t have to grow up thinking fighting, cursing, and aggressive behavior towards others is acceptable, and it’s up to the parents to make a change. Sources * Longitudinal Relations Between Childre n’s Exposure to TV Violence and Their Aggressive and Violent Behavior in Young Adulthood: 1977–1992 Psychology Copyright 2003 by the American Psychological Association, Inc. 2003, Vol. 39, No. 2, 201–221 * Kidshealth. rg; How TV effects your child by   Steven Dowshen, MD http://kidshealth. org/parent/positive/family/tv_affects_child. html * Is Television Advertising Good for Children? Areas of Concern and Policy Implications Vol 20 No 1 (2001) http://www. sfu. ca/media-lab/archive/2007/426/Resources/Readings/readings%20kidcult/canadianadpolicy. pdf * Desensitization of children to television violence. Cline, Victor B. ;Croft, Roger G. ;Courrier, Steven Journal of Personality and Social Psychology, Vol 27(3), Sep 1973, 360-365