The Effectiveness of Advertising Essay Example | Topics and Well Written Essays - 1500 words

The Effectiveness of Advertising - Essay Example This research shows that persistent marketing methods can be devastating but without advertising, many people would be out of jobs and many would lack product and service knowledge and opportunities to purchase what they want and need. According to Wikipedia encyclopedia, â€Å"Advertising is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. (â€Å"Advertising†, 2006). Companies are bombarding us with thousands of different ads with only one intention: to persuade us to buy their products. Every advertiser or company must do more than just make a product, give it an attractive price, and offer it to the consumer. They have to also communicate and promote it to their current and future customers; they have to advertise it. Advertisers appeal to the lusts, desires, and wants of the target market or potential customer. â€Å"Target market is the market segment to which a particular product is marketed. It is often defined by age, gender and/or socio-economic grouping,† states Wikipedia encyclopedia (2006). As previously stated, an increasing number of advertisers, retailers, and wholesalers appeal to the target market’s emotions, lusts, desires, wants, and needs. They want to pull at the heart strings in order to persuade, or get others to believe and create some action. Perhaps some of the best examples of these advertisements use sex to sell everything from beer to necessities such as toothpaste.

Computers :: science

Computers The real danger is not that computers will begin to think like men, but that men will begin to think like computers. This quote, relayed by Sydney G. Harris, has many meanings to it. The basic meaning that Harris is trying to convey is that one should â€Å"open up his/her minds† and realize what is really occurring, not what is being covered up. These days, the tendency is generally for one to think about how one day, computers might be able to think like humans, and the problems that that might generate, but people don’t realize the real problem, which is if humans start thinking like computers, that would be by far more devastating than the preceding. One of the meanings communicated through this quote is that we, as individuals, must comprehend that we are humans and therefore we should think and act as humans, and not computers. This statement is reinforced by the word danger in the quote. This word makes one think that this reality is, in fact, something that can have a negative effect on him/her or on his/her life. When one notices an abrasive word such as danger, his/her attention is immediately applied and set on the mindset that this is something out of the ordinary, and it is most likely treacherous. Through this quote, a very extraordinary message is expressed, that of which is that although technology is very beneficial in the sense that it makes life much easier for us, if used inappropriately, it can also be as destructive as it is helpful. For example, a car helps us get around from point A to point B much faster than walking. Over the years, it has improved its durability and safety to better suit humans and their demanding requirements. However, there have been numerous accidents and many lives have been lost due to the automobile. This shows that if misused, cars can cause more destruction than they can help. The same goes for any technology. If any technology is misused, it can cause more destruction than it can help. The destruction may not be only death, but a variety of other things. Through this quote, Mr. Harris is trying to differentiate between a human’s lifestyle and a computer’s lifestyle. By saying that the real danger is that men will begin to think like computers, he is saying that when we go to the future, we will generally be lazy.

Fluency & Learning Essay

The purpose of this paper is to specify an interesting story and design reading activities around it to increase the reading fluency of students. The paper starts with a synopsis of The Cay, a tale of survival, in which a young boy is blinded by a severe blow on the back of his head while his ship which makes him entirely dependent on Timothy. The adventurous nature of this story makes it interesting for the students to read and carry out different activities on it, thus contributing to their reading fluency The Cay The book is written by Theodore Taylor. The story deals with a young boy’s misconceptions about race and a black sea man, Timothy, with whom he gets shipwrecked on a deserted island. The young boy, Philip, is blinded by a severe blow on the back of his head while his ship was destroyed by the enemy torpedo. This makes him entirely dependant on Timothy, at least initially through his stay at the island. As Philip explores the island and learns the art of survival and relies less on Timothy, their relationship and mutual respect grows for each other, when they learn to survive and live within the means available at the island. Their struggle to face the odds and survive on an isolated island with no food and water, indeed makes this an interesting tale of survival. (Polette, 1995) I’ll be employing following five different activities for the children to work with the story. Student-Adult Reading In student-adult reading, the class will be divided into small groups and each group will be assigned a chapter from the novel to read. The student will read out loud from the novel with me while the rest of the children listen. I will read the text first, which will actually give the student a model of fluent reading. This is followed by the student reading the same text, while I would assist and encourage him or her during the process. I would repeat this process with individual student until the subject gains fluency in reading the particular passage. (Fluency & Learning to Read – Reading Fluency) c In this activity the students will read a particular passage from the novel along with me as a group. To carry out this activity, each student will be provided his/her own copy of the novel. I would read a particular passage starting from the first chapter so that the children begin to comprehend the story ad they are familiarized with the words. After reading a particular passage I would re-read the passage aloud to model fluent reading but this time asking the students to join in and read the passage along with me. This would be repeated three to five times on selected days of the week. At the end of this routine students should be able to read the text independently. (Reading Fluency, 2002) Tape-assisted Reading This activity follows a different method. Students are supposed to read from their books while they hear and follow a fluent reader read the text from the book on an audiotape. For this activity to be a success the recorded voice should be reading the text at about 80-100 words per minutes. Each student must have his/her copy of the novel in front of him/her and the recorded voice should be loud and audible. To start with, student should point along the text with his finger while listening to the recorded voice. After this practice the student must read out the text aloud with the tape. Reading the text loud with the tape must continue until the student gains fluency and can read the material without the support of the recorded voice. Fluency is important in readind as it allows the particiants to groud words together and focus more on their meanning rather than decoding the text. On the other hand less fluet readers direct more attention towards word recognition than comprehension of the given text. The above mentioned exercise is therefore aimed at easing the hesitation in reading. (Fluency, 2001) Partner Reading Partner reading is an activity which involves a couple of students taking turns to read the text aloud to each other. This would turn out to be an effective reading practice in which fluent readers can be paired with less fluent ones. The less fluent reader will use the fluent reader’s style of expression as a model and learn quickly. The better skilled reader provides help to the weak reader with word recognition and assists him in the process. Another approach to partner reading is check list reading where both the partners are given checklists. After explaining the students how they can change the pitch of their voice to make it more realistic, each students is asked to read out the passage to their respective partners thrice following the above instructions. At the end each students submits a report regarding their partner’s fluency which can be improved upon in the next session. (Murray) Readers’ theatre Readers’ theatre involves students rehearsing and performing a play for their fellow students and friends. Characters from the novel can be assigned to different students who can then act out the play by reading from their individual scripts derived from the novel. ‘The Cay’ will be a suitable book for this practice as it is rich in dialogues. This kind of activity makes reading more appealing and enhances fluency by providing students with the opportunity to interact with their peers on a different level. References Fluency & Learning to Read – Reading Fluency. (n. d. ). Retrieved July 2008, from http://www. time4learning.com/readingpyramid/fluency. htm Fluency. (2001). Retrieved July 2008, from Reading Rockets: http://www. readingrockets. org/teaching/reading101/fluency Murray, D. B. (n. d. ). Developing Reading Fluency. Retrieved July 2008, from http://www. auburn. edu/%7Emurraba/ Polette, N. (1995). The Cay by Theodore Taylor. Retrieved July 2008, from http://www. nancypolette. com/LitGuides/cay. pdf Reading Fluency. (2002). Retrieved July 2008, from http://readingserver. edb. utexas. edu/downloads/primary/guides/Fluency_Presentation. PDF

Types Of Technologies Used By The Deaf Community - 891 Words

Lauren Brewer Ms. Swag ASL 2 May 14, 2015 There are several types of technologies utilized by the Deaf Community. From alerting technology, to cochlear implants, to the use of closed captions. With all of these technologies available, hearing aids are the most available and accessible to individuals in the Deaf Community. Current hearing aids have evolved since they were first patented by Miller Reese Hutchinson in 1895. The first electrical hearing aid, also known as the Akouphone, was operated by a carbon transmitter. The carbon transmitters function was to amplify sound by taking a weak signal and using an electric current to make the signal strong enough for the user to hear the sound. Hutchinson went on to improve his original Akouphone a couple of times. The Akoulophon in 1898 and the Acousticon in 1902. Each had their own successes. However, the Acousticon gained him his greatest successes and attention (Causey). Hutchison felt compelled, as a student, to invent a hearing aid for a friend who was deaf and mute. He was successful in improving his friend’s hearing but he was not able to interest his friend in mastering speech (Causey). Modern hearing aids have evolved over the past century. They are broken down into eras. The eras include; the acoustic era, carbon hearing era, vacuum tube era, transistor era, and the microelectric/digital era (â€Å"History†). The Acoustic era was the most primitive. The Deaf Community of that time utilized horns, trumpets,Show MoreRelatedDeaf : A Common Experience Of Life1590 Words   |  7 Pages that being deaf it was more difficult than being blind, â€Å"Blindness cuts people off from things; deafness cuts people off from people. (Harrington, 2000). 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TheRead MoreHearing Aids : American Sign Language II1276 Words   |  6 Pagespointless to the deaf because they couldn t hear. The deaf now have hearing aids and cochlear implants that help them hear, although; a hearing aid will only be effective for about one in five people with hearing loss. The first mention of hearing aids was in 1588 in Giovanni Battista Porta’s book â€Å"Natural Magick. In his book, he discussed an early hearing aid that were wooden carvings of the ears of superior hearing animals. During the 1600s and 1700s, the hearing aid trumpet was used. Hearing aidRead MoreRacial Stereotypes Of Deaf And Deaf868 Words   |  4 Pagesstereotypes used to consider deafness to be a great misfortune, but being deaf does not limit the abilities of a person. Members of the Deaf community consider deafness to be normal rather than a disability. A deaf people can do anything a hearing person can do, such as, drive, participate in group activities, communicate, and have normal lives. Deaf In the film â€Å"Through Deaf Eyes†, an HDTV documentary including interviews, personal stories, and historic accounts, the prejudice and affirmation of Deaf cultureRead MoreDeaf : Deaf And Deaf886 Words   |  4 Pages(2010) defines Deaf Studies as â€Å"interdisciplinary approaches to the exploration of Deaf individuals, communities, and cultures as they have evolved within a larger context of power and ideology† (p. 210). In other words, Deaf Studies refer to a specific academic field that studies deaf individuals and their unique communities and culture and may include constructs from anthropology, linguistics, bilingual education, disability, audiology, etc. Within the context of Deaf Studies, deaf individuals areRead MoreEnsuring The Success Of Deaf Students1729 Words   |  7 PagesEnsuring the Success of Deaf Students in Inclusive Physical Education was written to assist physical educators in understanding deafness. By understanding deafness, a teacher can relate to a student on a deeper level and provide the appropriate form of instruction to the student. This article provided a basic knowledge of deafness, as well as strategies for teachers as to how to manage a gymnasium with all students. Summary of Study: The article Ensuring the Success of Deaf Students in InclusiveRead More How do deaf people use telephones? What about doorbells and alarm clocks?979 Words   |  4 Pages How do deaf people use telephones? What about doorbells and alarm clocks? nbsp;nbsp;nbsp;nbsp;nbsp;There are many everyday devises that we hearing people take for granted, among these are telephones, smoke alarms, doorbells, and alarm clocks. When we look at how members of the deaf community use these everyday items we must consider that members within the community have very different communication needs, abilities, and preferences. Hard-of-hearing people for example can use a standard telephoneRead MoreThe technology of Australian time The bionic Ear1000 Words   |  4 Pages The technology of Australian time The bionic Ear Introduction Advancements in Information Technology have now made it possible to restore hearing to the profoundly deaf by inserting a prosthetic device called the Bionic Ear (also known as the Cochlear Implant) in an individual’s inner ear. The Bionic Ear technology is an example of design and innovation combined with information processing, software design and development. Since it was first invented, technology advancementsRead MoreDeaf Blindness1452 Words   |  6 PagesDeaf Blindness Most people assume that a deaf blind child is someone who is not able to hear or see. â€Å"Our countrys special educational law defines deaf-blindness as the combination of the visual and hearing impairment† (â€Å"Deaf Blindness†). These two impairments make the person lose his or her　communication skills, developmental and educational needs. The National Consortium on Deaf-Blindness observes that the key feature of deaf-blindness is that the combination of losses limits access toRead More Relay Services for the Deaf Essay1521 Words   |  7 PagesRelay Services for the Deaf In America, there are more than 28 million deaf people but there are many different services available to meet their needs. A hearing person can have a casual conversation without even realizing the difficulties that 202,613 (5.58%) hard of hearing people might face in the world (Stat. on Deafness). It doesn’t have to be so difficult for a deaf/hard of hearing person to have a conversation even if the person they are talking to is in another state. With popular services